Right keyword
What people type when they want to study psychology.
AUOPS · Google Ads
- Ads
- Websites
Project overview
For an online psychology school: one page for degree programs, one for short courses, and a Google search campaign pointing to each.
Process
Right page
Each ad lands on the page that answers that search.
Easy contact
A short form that asks only what matters.
The challenge
A small school competing in search with big universities. Every click had to land on a page that answered the question in seconds.
- Degree programs page
- Short courses page
- Google search campaign
- Short contact form
The impact
9
real leads on campaign day one
Source: campaign log, 09/05/20262
landing pages live
Source: auops.web.appOn mobile
The full site
The brand
Colors
#142033#FFFAF0#C9A24A#5B6B82Typography
AaFraunces
AaManrope
Technology
- Google Ads
- Firebase Hosting
- HTML · CSS